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Hi - Welcome to the marketing bowl! This is a creative space where marketers jump in to share & help.
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I’m based in Chicago making $95k with five years of experience, and I just found out the new junior hire is starting at $82k. I love my team and the benefits are solid, but that narrow gap feels like … more

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Project Hail Mary continues to give people reasons to rewatch their movie. I can’t remember a movie pushing this much material for people to go BACK to the theater multiple times. They even put out a “movie format passport” for every available format lol.

Do you think this is effective for movies to market to people who have already seen their film?

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I finally made the jump from a chaotic agency to an in-house role, and honestly, the silence is deafening. I went from juggling twelve clients to managing one brand, and I’ve never felt more like a co… more

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Why do some people have a chronic habit of interrupting? It’s so unprofessional and it’s noticed by others.

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This is the first time I’ve ever had status and let me tell you it’s a fun way to be gamified lol. You don’t even get any perks with Delta Silver, but I’m obsessed with these new metal bag tags!

Do you think it’s worth the cost to make these for those who get status? Does it drive more spend?

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I just got elevated to Senior Brand Manager, but my paycheck hasn't moved a single cent. My director says the market is tight and we’ll revisit the numbers in Q3, but they’ve already added two dir… more

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Did you hear about Nvidia's AI 'yassification' tool messing up video game graphics? I stumbled upon this article today and thought it was hilarious. With all the ways AI can actually be applie… more

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I currently work in brand management at a fortune 500 but curious about going to a smaller company. If you've made this move, what are the biggest differences? Anything you wish you knew before ma… more

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Came across these ad trucks in New York this week. This has to be fairly profitable for those trucks, but do you think this is an effective way to advertise?

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I find it hard to pass up free things, unless I really don't like what's being offered. Anyone else have this problem?

Anyway, not sure I can skip this offer. Loved their copy here, it made me laugh.

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What is the last time you think a meeting should be scheduled on Friday? I have someone who insists 4:30 is reasonable. I think that is being a jerk.

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Hello,
As I recently relocated to Arizona, I’m now exploring marketing opportunities in the Phoenix area or remotely, both as an employee or on a freelance basis.
I have a strong background in product portfolio strategy and cr… more

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More Project Hail Mary content. Looks like they made some partnerships for displays at bookstores! I’m sure the book is also blowing up right now—is this a no brainer?

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👀What’s the worst or most awkward question you've been asked during an interview?

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I think an interesting determiner in the AI adoption journey will be consumer preference. While brands may want to automate everything with AI, many consumers dont want to support companies that do so. Do… more

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“40% Of US Marketers Would Fail A Basic Marketing Test.“ These stats are crazy. I don't think I know anyone in marketing who can’t define these terms do you?

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It’s crazy to me how popular these buckets have become. They don’t seem like they hold a lot of popcorn and they’re expensive.

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Project Hail Mary rolled out an incredibly comprehensive marketing campaign, including a sphere placement which I always love. They even had Rocky in his ball on it!

Do you think the sphere is worth the marketing price tag?

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I used to think its more creative types who would be best in marketing, but I think day by day its becoming a harder skill, ata driven, strategy focused space with less creativity. Would you agree? I … more

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Did you see Italy is investigating Sephora and Benefit for marketing make-up to children? Just because you can drive demand doesn’t mean you should. Are we actually holding ourselves accountable as ma… more

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Hard to get organic traffic on a new app.
Maybe more difficult than coding the app 🫨

Start with thorough research, then build something unique. Spread the word on relevant platforms and connect with in… more

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Do you think its misleading when companies ask for email when offering discounts and then you have to also add a cell phone number?

I'm noticing more companies with their pop up offers for a disco… more

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What do you think of films giving out 70mm film strips as promos? I must say I’ve already seen this movie twice and I got a ticket on Sunday just for this promo so it worked on me 😂

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How many PTO days do you take a year if you have unlimited? This comes up every year. Some people take two weeks. Some people take eight. I typically don't turn requests down, but people who take … more

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What is the best perk you've heard to bring people back to the office? For me, its anything that eliminates time I would need to spend coming in, or money I'd have to spend coming in. We have … more

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Do you think marketers are partly at fault for ruining attention spans with short-form video, gluing younger generations to their phones, creating unnecessary ad placements, etc.?

I think marketers fol… more

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How do you handle when your company doesn't appear to be futureproofing themselves? My company doesn't have AI functions or planning in our road map at all.

I find it concerning and the focus … more

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Interesting leak here from X, exposing incentives they are offering to drive ad investment. What are your thoughts on advertising on X? Personally, this validates how I've been feeling, that the platf… more

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I keep getting asked why our engagement isn’t exploding on every post because, apparently, content needs to go viral to be successful. Have any metrics or narratives helped you reframe success for you… more

What do you do to keep a healthy work-life balance, or even just balance throughout your workday? I find it particularly hard when working from home, as theres less of a divide. Ive tried giving mysel… more

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Do you believe in consistency or ‘testing a new angle' every quarter? I'm struggling with leadership wanting to constantly shift positioning, especially because I think it's not useful. Wh… more

There’s so much pressure to always move up in salary, but life isn’t that linear. I’m curious about experiences where less turned out to be more. Shoot in the comments if you a story to share about th… more

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I got this data point in an email from Canva saying 87% of consumers want ads to have a human touch. I selfishly love this for my career, but I agree as a consumer as well.

What are your thoughts? Are you in the 87% or 13%?

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Remote marketing is evolving. Mastering the 'Trifecta of Search' (SEO, AEO, GEO) is now vital. While steering marketing operations at SEOSiri, I focus on bridging AI with human expertise—a vision I lead a… more

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Why Short-Form Video Dominates Fashion Marketing?

Fashion marketing has shifted heavily toward short-form video.

Instagram Reels, TikTok, and Shorts allow brands to:

• Showcase clothing movement and textures
• Tell quick visual storie… more

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If you work in demand gen, how are you dealing with leadership’s obsession with MQLs when you know half of them will never convert? I’m trying to push a more pipeline‑centric approach, but I keep gett… more

How do you handle it when every team thinks marketing is their personal design and content studio? Sales wants decks, product wants one‑pagers, HR wants employer branding, and somehow it’s all ‘top pr… more

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The Titans are at it again using fun partnerships for announcements. They announced their new unis using Nate Bargatze (comedian) wearing the unis with the players lol. Do you like these comical reveals with sports teams?

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