Project Hail Mary rolled out an incredibly comprehensive marketing campaign, including a sphere placement which I always love. They even had Rocky in his ball on it!

Do you think the sphere is worth the marketing price tag?

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Not sure how much it actually costs but it gets a lot of impressions at least!

$450k for one day, which for large enterprise is a drop in the bucket for them. And then you have all those images to use in future campaigns, which to me right now signals you're an industry leader in innovative ideas. In a few years .. you're just one of many that's done it. Also I can't really think of any other format that guarantees impressions like the sphere.

Google AI overview below:
Advertising on the Sphere’s Exosphere in Las Vegas generally costs around $450,000 for a one-day campaign and $650,000 for a one-week campaign. These rates typically include 300+ designers for creative and provide massive exposure, including 4.7 million daily impressions (300k in-person and 4.4M on social media).

It can get a lot of attention, though I wonder if that's dropping as people get used to the idea of it. I mean, when it first opened people would share videos of it, and the novelty of it was striking, but now it may just strike them as another billboard in Vegas. Still, for some audiences, like for that film, it probably makes sense.

So, that is really only effective in Las Vegas UNLESS you can get the press to cover it or tourists to add it to their social media. Get enough of that coverage and yes, totally worth it. Just for impressions in Vegas, probably not.

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