Did you see Italy is investigating Sephora and Benefit for marketing make-up to children? Just because you can drive demand doesn’t mean you should. Are we actually holding ourselves accountable as marketers?

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WHAT?!?! I hadn't seen this at all. That is kind of crazy to be honest. I don't think children should be on the internet to begin with but that is just my two cents.

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I agree to many predators and bullies.

I would like to think that anyone I've worked with would refuse to do something like that. Then again, you just never know. I've always felt that I have a sense of ethics about what we do, but I'm sure someone could probably criticize some of the campaigns I've worked on. Let's be honest, we've all marketed things that kids may covet but which they don't need.

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My stuff has all been boring B2B even the most geeky kid would have no interest in it.

I actually think this trend or children being obsessed with make up and skincare is very strange, and so much of it has to do with marketing. I agree, theres needs to be rules around ethics for stuff like this

I was not even aware of it beyond like Hello Kitty make up.

I would need to dig into the numbers behind this. Are they actively sending PR kits to children influencers or did young girls just jump on the trend train? I know if I was 12 and social media was around I would absolutely be mimicking the videos of older influencers and doing GRWM videos for fun.

I think there’s a difference if it’s organic content vs them pursuing collabs.

Wow, really people as young as 6 with brand deals? That’s crazy. I didn’t know that.

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