Do you believe in consistency or ‘testing a new angle' every quarter? I'm struggling with leadership wanting to constantly shift positioning, especially because I think it's not useful. What are your thoughts?

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I believe in consistency. If something is working, why bother changing it. I don't think every angle needs to be tested when something is already working.

Consistency is key in my opinion, and its how you really build brand recognition for a particular thing. Changing all the time does nothing but harm that

Why not both 😅 maybe test new angles with a couple campaigns a quarter.

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