I keep getting asked why our engagement isn’t exploding on every post because, apparently, content needs to go viral to be successful. Have any metrics or narratives helped you reframe success for your stakeholders?

Posting as :
works at
You are currently posting as works at

Ive tried grouping certain types of posts, or themes or content together, to address from a higher level trend based view. That often helps reduce the focus on each individual post

I hate that. At least proving ROI for as little as social costs should be enough to show positive brand awareness imo

Have they quantified what exploding is?

Related Posts

U.S. Open Champ??

like

Hi everyone!

After years of hard work, I just got my first position in a leadership role! Yay! I’ll be leading a team of 12.
I wanted to know if you had any tips for me, things you wish you knew before, or things previous leaders did for/to you that you found admirable or stayed with you. I want to make sure I’m there for them and want to be a leader they will remember positively.

Thank you so much!!

like

Does anyone know what a chief sonographer should make? Managing 15 employees and 4 locations?

like
like

I heard and saw lot of bad culture, work life experience in PwC India. People working 12hr a day, weekend works, bad management etc. This also almost same in other big4 India operations. How it is different in PwC US. Is they also have bad work life balance as other big4 base out of India.

like

Regarding Deloitte - does anyone know the salary band for Manager role in Technology Hardening and a Senior Manager in Technology Risk Management? A rough idea please?

like

im 27 and could possibly retire if I kept my spending low. However you never know what’s going to happen, do you? How do you deal with the uncertainty?

like

Hi Folks. Recently moved to Toronto. Would you have recommendations for dentists in the downtown area ? or a way to find recommendations/reviews for dentists around me? Looking to do a routine checkup/cleaning..

like

Today's one of those rare days where I thought "this job isn't that bad." But maybe because it's Friday

like

Hi Fishes,

Can anyone guide me what will be the in hand salary for 8.5 LPA fixed and over all 10.28 LPA package?

like

Hi all,
My doj in accenture is approaching, I recieved a mail to sign and upload some documents, out of those one document says something like this, I'm ok to work in any shift/night shift. Does this mean I will have night shifts? or is this general for everybody to sign and upload?
Thanks in advance.

like

Does anyone have a promo code for Fashionphile? First time shopping there and I can’t find a code anywhere, even signed up for emails and nothing…

like

Is Hillingdon/ Uxbridge a nice area to live and commute into London? SO is starting a job in Ox so considering living somewhere in between.

Alternatively, would it be better to just live in Ox and getting a train into Marlybone (my commuting tolerance is higher than my SO)?

like

Figured this is the best place for this Ancestry conversation: https://joinfishbowl.com/post_00jlpi

Rather than fume about the usual, let’s try this: imagine the brief and what you’d have done differently if you were in the room

like

Hi All,
I am looking for java developer position in adm domain as getting released from my current project on 31st July.
If there is opening in any of the project, please let me know.

like

Hi, i have received an offer as a senior technology consultant from EY India Bangalore location.

16LPA fixed with variable 20%max .YOE 3.2 yrs

1) How is EY India? I have asked people working there and everyone has said positive things about the organisation. Wanted to double check.

My main objective is to learn as much as I can. I know the work life balance can be off. I'm willing to work 9 -10 hours a day.

I have other offers from Cognizant.
Which one to join, please suggest 5 days left.

like

Those that have moved to industry, did you apply or were you headhunted?

like

Any other fishes apply for the Schwarzman Scholarship? Nervous but excited and crossing my fingers for an interview 🤞

like

Additional Posts in Marketing

Who are some people you look up to in the marketing field?

like

I am interviewing for an agency and they haven't extended any offers but want me to provide them with all sorts of documents. Is this sus or am I just overtly wary?

like

I’m potentially moving from a senior social role to an account management position. I feel I’ve capped my growth in social and want to explore other sides of the business. Any tips to set myself up for success?

like

Do you ever get disheartened by all the content you're pushing out, only to get a few people to engage with it?

like

How do y’all deal with people at work who are stuck on stupid? Like they have no idea what they’re talking about and they REFUSE to learn. It’s like they have a god complex or something even with proof, maybe bc of their tenure at the company? Even if there’s valid data backing up that they’re wrong. Maybe it’s bc I’m a type 8 enneagram, but it frustrates the hell out of me!
So any advice would be lovely :)

like

What are your favourite free SEO (technical and/onpage) courses or certificates?

like

Best influencer search tools or strategies for sourcing?

like

I joined an agency about 2 months ago and every single day I get more responsibilities, to the point that I don't even know what my actual job title is. I'm frustrated, to say the least.

like

How is the work culture in BMW Canada? General culture, support and mentorship, work life balance and job security. Thanks.

like

Hi,
Quick question: Do you think is it fine to be asked for preparing an outline for marketing plan as an assessment test so, employer decide if you will be the right fit for position ?

likesmarthelpfuluplifting

Hi all! I work in digital marketing / organic social. For those in organic social what platform do you use for scheduling posts, analytics, UGC, managing influencers etc? We currently use bizzare voice/curalate. I work for a national retail brand so we are posting 2x a day with tons of UGC and in house content. Your thoughts and opinion are appreciated with all platforms! :)

like

I'm looking for someone to run Adroll for a startup with a $5k a month ad spend. How many hours a week will that take them and how much should I pay them?

like

I was in the final stages of an interview with Microsoft two weeks ago, in partner marketing. Then the recruiter told me they were putting the hiring process on hold to assess the need for the role. Well, then we heard about Microsoft layoffs last week. Seems like most were in Xbox and Project Alpha but there’s not a lot of information out there. Should I hold out any hope that I’m going to get this job? Any insights on how much these layoffs have impacted the marketing org and/or new hiring?

like

Looking for some UGC gigs. I can do unboxing and demos. Rates start at $100 for a video, and $20 per photo. which is significantly lower than others in the market. Just trying to get more content creation under my belt. I specialize in social media as a director in a marketing agency, so I know what will perform. Give me a holler if you need UGC for your brands! :)

like

How stressful is it to work in a call center? It seems to me that the supervisors would be the micromanaging sort

like

How do some agencies take all the awards yearly while others get severely shafted?

like

Things you wish someone would have told you before starting a career in marketing?

like

What's the biggest stereotype about the marketing industry?

like

I've been trying to figure out why TikTok is so popular. I mean, I get it: it's easy to use and fun, but what's the ROI?

like

Any agency out there looking to hire a young marketing specialist? I just graduated and I read there's a shortage of workers. I'd be interested in finding some opportunities.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal