Do you think marketers are partly at fault for ruining attention spans with short-form video, gluing younger generations to their phones, creating unnecessary ad placements, etc.?

I think marketers follow trends and use channels that already exist from leadership/product/finance building them to beat their YoY numbers. But are we part of the problem?

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Capitalism.

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We know the strategies and tactics to influence across various influence vectors. So yes, we in marketing, PR, and advertising are part of the issue.

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Hard to argue we’re not as a whole, but we’re not the cause imo.

Parents are the problem for allowing their children to be glued to phones, not marketers. Phone / social media addiction starts in the home.

Not the cause entirely, but part of the problem? Definitely. Marketing is not the primary source of this short form content, I would argue influencers are worse

I'd say we could be considered part of the problem. The shortening of attention spans goes back quite some time, there were people saying videos on MTV were making people stupid. (In fairness some of them probably did.) I suppose we're participants in the problem, but there's no easy way out. We need to engage the audience where they are and how they want to be engaged.

Not really. Marketing reflects human nature. We don't really decide what gets popular, we just reflect it in our work.

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