If you work in demand gen, how are you dealing with leadership’s obsession with MQLs when you know half of them will never convert? I’m trying to push a more pipeline‑centric approach, but I keep getting pulled back into volume metrics.

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Have you asked them why they like MQL volume and what their goal is from that? Also what's your difference in plan for pipegen goals that isn't a MQL?

Focus on KPIs that demonstrate effectiveness and contribution to pipeline. Sometimes it just takes time to educate people on the real impact here

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