Where are the performance driven Paid Social folks? How’s your year starting off from a revenue ROAS perspective? Anything your excited or worried about in 2020?
Paid Social Marketing
Audience insights... what tools are you using to learn more about audience interests/alignment and messaging personalization?
You can now buy products from brands without leaving Instagram. https://www.vox.com/the-goods/2019/3/19/18271507/instagram-checkout-in-app-warby-parker-colourpop-zara
I've applied to work at Facebook three times but I can't make it past the initial interview with HR each time. What am I doing wrong?
Does anyone else hate the new Messenger ads format? it went from a one-click ad to a two-step. No thanks.
My ads keep being flagged for political content when they're not political in any sense, how do I remedy this?
Has anyone ran ads in Instagram's explore feed yet? Wondering if this placement is effective or a waste of media dollars.
Are there any good resources ex. blogs, books, podcast for those starting out in Paid Social? Thanks!
What are the differences between a Paid Social Planner and a Social Strategist? I feel like my role is a mix of both but happy to hear others' point of view.
Our client wants to run ads on LinkedIn in order to capitalize on their ability to target users who have recently changed their jobs. Has anyone executed a campaign like this before?
What are everyone's client horror stories? I had one client who didn't know what CPM was and needed me to explain it to her...she worked for Microsoft.
Is anyone else's agency transitioning towards a dual search and social team? Everyone at my agency has recently underwent a transition to be trained in both search and social. Thoughts?
The best vendor gift I ever received was a $80 backpack from my Twitter reps. What are everyone elses?
How often should you be asking for a raise if you're consistently working 50+ a week? Yearly, semi-yearly?
How do I reprimand my analysts that I oversee without being too harsh? He is consistenly forgetting things and not paying attention in meetings which means I have to pick up after his slack.
It's really hard for my media team and I to see eye-to-eye because they just don't understand how Paid Social works and don't seem to want to learn either. How to fix?