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So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.
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It all depends on the market you're after:
TikTok:
"TikTok's audience is predominantly younger, and often cited as ages 18–34, representing roughly 70% of the user base."
Instagram:
"As of 2026, the 25–34 demographic is the largest on Instagram, representing roughly 31%–33% of users, making it ideal for lifestyle and ecommerce marketing."
tiktok videos
TikTok has a way better algorithm.
I haven’t yet seen a decrease in views or engagement on TikTok. I’m expecting it to come, but so far it’s holding strong
I’m brand side and sponsor creators on both. TikTok is often more views but lower quality. Instagram is lower views but higher quality. Revenue follows higher quality views.