Instagram reels vs. TikTok videos, which is driving more views for you guys?

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It all depends on the market you're after:

TikTok:
"TikTok's audience is predominantly younger, and often cited as ages 18–34, representing roughly 70% of the user base."

Instagram:
"As of 2026, the 25–34 demographic is the largest on Instagram, representing roughly 31%–33% of users, making it ideal for lifestyle and ecommerce marketing."

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tiktok videos

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TikTok has a way better algorithm.

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I haven’t yet seen a decrease in views or engagement on TikTok. I’m expecting it to come, but so far it’s holding strong

I’m brand side and sponsor creators on both. TikTok is often more views but lower quality. Instagram is lower views but higher quality. Revenue follows higher quality views.

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