Toronto marketers, how do you know what salary range you should target?

I see marketing roles asking for 2-3 years of experience paying anywhere from $40k to $80k+, and I’m not sure why.

I have 1 year of local in-house experience, 1 year agency experience, and 3 years overseas experience. I made the final round for one $80k–90k role, but most applications are quiet. Should I start applying to $40k to $50k roles?

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It can vary significantly across different companies and industries. Personally, I’d recommend targeting roles based on your long term goals (eg. Which industry or type of marketing you prefer) because entry level salaries are temporary.

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