Also, OTT platforms do you recommend? I’m building a digital marketing plan from scratch.

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We have been using Mountain lately. It's pretty easy to use. https://mountain.com/ Thry have a lot of guides and info to help you get started.

"The best OTT platforms for new businesses in 2026 are Uscreen (best for community/membership), Vimeo OTT (ideal for beginners/low risk), and Muvi One (best for comprehensive, no-code, white-label streaming). These platforms offer essential features like app development, monetization tools, and secure, high-quality streaming for quick, low-cost market entry."

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