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Mentor
As part of a bigger campaign I like to include them. If they ladder up to the greater concept. Sometimes I’ll pop them in an iPhone frame, as I’m older, and always want to show a connection to digital stuff!
If there’s animation, I’ve had them play out in a video in a phone in-situ. Ask an assistant editor if they wanna help a pal out at a house you use a lot.
I include them if they’re part of a larger campaign. I lay them in boards next to related IG posts. I’ve also seen ADs who have made just a bunch of social put a bunch of IG posts for a brand on a board saying they helped with the visual direction of their social. It looked pretty cool too.