Ad People: Social advertising is ineffective.

Also Ad People: Trump got elected from using social ads scarily well.

likesmart
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I’ve worked on campaigns where the brand was running no other advertising except for a series of targeted ads on social and saw a sales bump for the product in the target markets. I’ve also seen BuzzFeed cause a hot plate cooktop to completely sell out on amazon because it was featured in a Tasty video. Social advertising works, depending on what your goals are.

likeupliftingsmart

Everything I don’t like on the internet is Russian bots

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Preach VM1

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Most of the impact of Trump's online campaign was from fake Facebook groups, comments and stories. Not ads.

the posts for those groups were targeted to people. the content was fake shit, but the targeting was through paid sponsored posts.

Accurate

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