Adage headline about [brand] “celebrating” Latino heritage on Cinco

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In a failed effort to push individual packet sales, Helman’s Mayonnaise puts up a billboard in the middle of Time Square.

(VISUAL: Five mayonnaise packets on yellow background.

HEADLINE: Happy Cinco de Mayo)

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#ThingsWhitePeopleLove

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Cinco Brand Flops: Mexican Turns to Mexicant

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Mexicans are Latino but Latinos Aren’t Mexican.

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