What’s the best headline you’ve ever seen? I need some inspiration juice. Gimme a hit!

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CW2 and ACD1, I think we can all agree this stuff is subjective as hell. Some people don’t like the bourbon line. Several people have “liked” it, so it’s obviously not universally hated. If you don’t get it or don’t like it, fine. That’s your subjective opinion. Say it and move on. I like it and I’m not the only one.

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I can’t find it but one of my favorites was a two page Lipton soup spread with a beef and broccoli recipe. The headline:

“They say when life gives you lemons, make lemonade. Here’s what to do when life gives you beef and broccoli”

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Humbly dropping an old line I wrote for a bourbon.

Two fingers for the bourbon. One finger for the workweek.

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Long but good

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I like your line SW1. One finger to the negative comments.

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How about:

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Your mom wasn't your dad's first

CANADIAN CLUB

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This has long been my favorite.

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Porsche 911: “The more kids you have, the more practical it becomes.”

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Headline for Amex in JFK: You don't need a visa when you have a green card

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If you could have any car in the world, what color would it be? (Porsche)

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No. Stop pretending you don’t get it. Classic ACD move.

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Haha! 😜 Stop pretending it makes sense. Classic copywriter move.

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Haha. Fair comeback. It’s a pet peeve of mine when people in agencies say “I don’t get” in order to thrash an idea.

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Dollar shave club.
Shave time. Shave money.

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Would you like to sit next to you at dinner?

The Economist

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“Fingers” is how you pour bourbon in lieu of a shot glass. It’s the level of your fingers as you’re holding the glass. “Two fingers” is how much you usually pour for bourbon/whiskey.

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The finger thing isn't good, sorry. I still don't know wtf it means.

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One of the best ever

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Like, drink some bourbon and give the middle finger to the work week? Get drunk and don’t show up for work? Sorry, please explain.

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