“After finalizing their investigation into the Grand Prix winning campaign, Cannes Lions concluded that every other case study has also been largely fabricated”

likefunnyupliftingsmart
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To borrow a line from Apocalypse Now, it’s “like handing out speeding tickets at the Indy 500.”

likefunny

That’s why we should disregard the merit of awards. It’s beyond Cannes. One Show, Clio and several others are just as fake. Next time we see them in someone’s book, we should bear in mind that the trophies are simply paid and bought. They are invalid. So skip them and move on to the work.

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There are those who hire just by finding out if the candidate is “award-winning”, this is about telling them to stop doing that. When evaluating the work, a capable hirer should be able to tell if the work is real or fake. If it is hard to tell. Google them. It is also a conversation to make with the candidate.

likesmart

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