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The biggest seismic marketing effect of AI is how it is replacing the digital front door and "starting point" for online shopping and purchasing decisions. More and more consumers are starting their shopping and purchase decision journeys with an LLM of some kind. Focussing on how to use AI to scale creative for online ad campaigns, or emails, or the "traditional" campaign collateral is missing the point - it's the equivalent of optimizing the delivery and throughout of whale oil to lamps for lighting, at about the same time Edison was in the early stages of rolling out the electrical grid and electric street lights. But because "costs" and "profit" is all advertising execs really understand, the are looking at AI as the fix/magic elixir for that part, not understanding that we are at about the same point in time when Google had just started to rise in popularity as a consumer "front door" to the Internet but hadn't yet reached full maturity as "the" dominant front door.
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One of the most optimistic things I’ve read in a long time. Reminds me of when Darth Vader became a good guy again at the end of Return of the Jedi.
He forgot about how AI is coming in at all angles. This means AI is feeding the “dead internet,” where AI-generated media is being consumed by other AI. Even here on fishbowl, a chunk of posts and commenters are fake AI bots.