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Can someone give me a referral at Groww? I am Really willing to work at Groww but not getting response. I have been closely monitoring their SDE Intern openings since 2021 In April 2022 Groww was hiring interns through Google form, I applied previously in 2021 too. But I never got any OA or test link Groww
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How is the Strategy team at Wieden + Kennedy?
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Just add “No cap” after every headline. 🙃
fax
Do a rap! A rap always works!
This is especially funny because after Pepsi included rappers in their latest campaign, that's when the rest of the mediocrity players jumped on the bandwagon.
https://youtu.be/rKhs6z84TLY
https://youtu.be/KBdjwrywyKo
https://youtu.be/HG9QyLHYxgk
Perhaps, “young,engaging”is the wrong vocabulary? Did you find the middle ground those words sound like to them? Did you clearly define the target audience? I would heavily lean towards the target audience.
Copy that. I would search google genZ reports and steal what they say :) this should help
Young and engaging is different based on your target you need to be more specific. get more data about your consumer. What are they into, who do they affiliate with other than your client’s sector - are you looking for sneaker heads in their late 20s or car culture in their early 20s. Do they listen to country or rap?
These aren’t tone words. Young, that’s just the age of the target or the VO you cast. Engaging, every brand should aim for engaging. Try to agree on real personality words like irreverent, rebellious, innocent, unfiltered, etc.
Show them all the fails mentioned here
https://www.reddit.com/r/FellowKids/
And remind them that becoming meme material for cringe reasons is a bad idea.
Saving! Lol
Chief
Push back on the entire idea. “Young and engaging is so broad. Remind them of that and use it to get what you want.
What terms would you use instead? The stakeholders are older and they are VERY literal and hands-on with concepts and themes.
The good thing is, you both agree on the type of tone you'd like, that's a start.
The bad thing is, you obviously disagree on what said tone should look like.
Luckily, this is literally the easiest it has ever been in the history of marketing to find out who's right. Just try both.
Do a small stakes email/organic post/ad with the same budget and see what works better at whatever KPI you choose beforehand.
Either you're right and you'll have clear cut results to show for it.
Or you're wrong, and you've learned a humbling lessons about the power of dinosaurs.
Always much easier to argue opinions over hard data.
I would bring a bunch of examples of other brands who you think are “young and engaging” and see which ones hit with them. Or ask them to provide examples they’d like to be like (you know someone in the C-suite has a teenager who said, “ugh, it’s so boring, why can’t you be more like X!?” and that’s why this is hard—because they don’t know what they’re looking for.