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Bain & Company Hey there,
Anyone have any idea about Associate consultant pay at Bain in Riyadh?
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How big of a sign? Where is it located? Which team? Packages for pro teams can be customized and start at maybe $25k or so - small sign, doesn’t make it on tv too often, and you get nothing else. Packages where your sign is noticeable on TV, like on court logo, go to the largest packages and usually include IP rights to players/logos, TV spots, digital assets, etc. Minimum for those types of packages would start at least at $500k although are usually multi-millions and reserved for multi-year commitments. Naming rights to stadiums usually start at around $5M and go up as high as $20M. And anything that commands category exclusivity, expect to pay a 25-50% premium to lock out competitors.
My last gig was sports/sponsorships for a major brand - we had 16 NFL team deals, 5 MLB, 10 NBA.
Easily hundreds of millions, assuming the signage can be seen by the camera (and in highlights/photos) plus the jersey logos every time they show a player, on basketball cards, posters, etc.
Depending on the package deal, size, and how long the contract is around $300k a year
Very helpful. Thank you.
And depending on the team