I don't do social. What is the point of showing views on a promoted post?

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Google it.

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No really, others have done a better job of explaining social proof.

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It’s for the client’s benefit... many don’t understand that it’s just money that’s making people “view”. It’s an impression count.

Yeah, so you see that others saw something. Lizard brain shit. You can drive view counts up with media $ and on the front end you see a total count. Back end is a whole other story about time watched, % completed, etc but 3 seconds is standard for FB.

Showing paid views would be interesting. I suspect it’d hurt ad sales significantly.

Woof. Bottom barrel stuff.

Like, I get the case for paid social - this seems misleading.

This is top barrel. Ask somebody on the YouTube team how to make something go viral. A new world for yah!

Brands still do Twitter?

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