Anyone have any good book recommendations for creative inspiration when concepting?

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Catching the Big Fish

For writers I always recommend also reading NON-advertising books (usually non-fiction, memoir) that just inspire you comedically, or w/ their ability to tell a story, or general writing tone & style, etc..

Eg: anything by David Sedaris. Augusten Burroughs (a former ad guy, coincidentally). Bill Bryson. I personally gravitate to stand-up comedians who have memoirs like Jim Gaffigan (another former ad guy)…Bob Odenkirk‘s “comedy comedy comedy drama“ is fantastic. “Born Standing Up“ by Steve Martin. “Bossypants” by Tina Fey. “Bedwetter” by Sarah Silverman. “Sure I’ll Join Your Cult” by Maria Bamford. Colin Jost “A Very Punchable Face.” “Misfit” by Gary Gulman. Stuff like that. Doesn’t have to be about advertising specifically to ultimately inspire great advertising writing— because a lot of times comedy memoirs deal with some very heavy subjects as well.

Dr Seuss "Oh the Places You'll Go"

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