Anyone have success with using Google Analytics on internal facing apps? Our intranet team is asking for access to our corporate account and I want to be as helpful as possible. Any tips?

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Yeah you can totally use a separate GA for internal apps. Just make sure you use a secure, IP-filtered setup. I would clear it with legal/IT to make sure you have everything covered in terms of data privacy

I ran the numbers on giving our IT team full GA access and realized mixing internal and external data can skew benchmarks, so I stood up an internal-only GA4 account and locked down permissions to just Analytics Viewer.

Thanks for the input. It sounds like it’s a good tool for our employee facing web apps, but it’s a good idea to set it up with its own account for security/compliance and also not combining the metrics.

if the team doesn’t really understand Google analytics, it won’t be helpful in reality. However, the fact that you give them access to it creates illusion that you’re being helpful.

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