Hi peeps, Looking for thoughts on adding a social media feed to the homepage of our B2B Tech Industry website. My thoughts are that it will help get our webinars and personality on our homepage without overly cluttering it up, but does it also navigate people away from our page? Maybe a banner ad on our homepage for the webinars is better? TYIA

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I agree with Catherine on the objective piece. If objective is solely leads then perhaps consider placement to be below the fold to the point where your primary content/messaging has already been absorbed.

Absolutely would say go for the feed integration though. It will act as a stepping stone for continued engagement, potentially expand awareness (and maybe increase following?) and maintain an up to speed presence on trending/ current capabilities within the social-tech space.

Also, I’d think you could probably obtain some sort of user data measurement from it?

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I say navigating away in this instance is good IF they follow you on social—which should be your goal. The likelihood of them going to your website everyday for new content/see new webinars is low. Getting the follow on social from your website may be part of your funnel—so encourage that action with your copy.

Curious to others’ thoughts...

Depends on your landing page objectives. If you are looking to get leads from that page, it may not be best practice as you are allowing your users to click away from the site and get distracted with something else.

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