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BNY Mellon technology specific questions -
#0 How much max salary for grade K ?
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#2 Any specific criteria for promotion? Expr , certification etc...?
#3 How much % hike to expect post promotion ?
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So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.
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I agree with Catherine on the objective piece. If objective is solely leads then perhaps consider placement to be below the fold to the point where your primary content/messaging has already been absorbed.
Absolutely would say go for the feed integration though. It will act as a stepping stone for continued engagement, potentially expand awareness (and maybe increase following?) and maintain an up to speed presence on trending/ current capabilities within the social-tech space.
Also, I’d think you could probably obtain some sort of user data measurement from it?
I say navigating away in this instance is good IF they follow you on social—which should be your goal. The likelihood of them going to your website everyday for new content/see new webinars is low. Getting the follow on social from your website may be part of your funnel—so encourage that action with your copy.
Curious to others’ thoughts...
Depends on your landing page objectives. If you are looking to get leads from that page, it may not be best practice as you are allowing your users to click away from the site and get distracted with something else.