Hi all! I’m looking to learn how to conduct AB tests- I don’t get an opportunity in my current role, but I want to be a product manager so I’ll need to learn. Any tips on how to practice this skill?

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I’d recommend keeping the test to 1-2 things you want to test and learn about. E.g subject line and CTA, rather than having so many differences between your tests that it will be difficult to pinpoint what exactly worked and didn’t between your 2 tests. Not sure I’m explaining this correctly…

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Hey, if you are working in ecommerce just take a look to tools like abtasty and optimizely. Plus be sure of having the fundamentals of hypothesis testing in statistics

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Work on changing only one element at time (subject line, image, delivery time, etc.)

This part is also IMPORTANT, make sure you segment the database otherwise the recipient will end-up will two copies of the email. Personally, this has actually happened to me.

All of the best 👌

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