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Busy season continues

Additional Posts in NYC Advertising
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When the pandemic hit subway ridership dropped by 90%, many brands paused or canceled OOH plans and shifted budgets to digital screens. That’s where the eyeballs were and it’s more measurable. When people returned to the subways, the DTC startup advertising didn’t. A subway car takeover is also expensive. Having said that, StreetEasy has still run a couple of campaigns in recent times, despite all of this.
https://www.adzze.com/subway-ooh-advertising-is-less-effective-now-than-pre-pandemic/
Recession indicator
Good brands won’t buy the media space so it gets discounted and sold off to lawyers and other bottom of the barrel type advertisers
This is even more true if the ridership is high, more eyeballs and still not selling
StreetEasy ads from Mother continue to kill it.
No one is having fun anymore!
Not the same since Dr. Zizmor.