Anyone notice subway car ads haven’t been as engaging as years past (seamless, casper, etc)

like
Posting as :
works at
You are currently posting as works at

When the pandemic hit subway ridership dropped by 90%, many brands paused or canceled OOH plans and shifted budgets to digital screens. That’s where the eyeballs were and it’s more measurable. When people returned to the subways, the DTC startup advertising didn’t. A subway car takeover is also expensive. Having said that, StreetEasy has still run a couple of campaigns in recent times, despite all of this.

https://www.adzze.com/subway-ooh-advertising-is-less-effective-now-than-pre-pandemic/

likehelpful

Recession indicator

like

Good brands won’t buy the media space so it gets discounted and sold off to lawyers and other bottom of the barrel type advertisers

This is even more true if the ridership is high, more eyeballs and still not selling

likehelpful

StreetEasy ads from Mother continue to kill it.

likehelpful

No one is having fun anymore!

Not the same since Dr. Zizmor.

Related Posts

Thoughts on XT?

like

If you’re working with 2 different recruiters in your job search, do you let them know you’re working with another one (just in case they have any overlapping opportunities) or do you act like they’re the only recruiter you’re working with?

like

CrowdStrike Referral?

Anyone willing to consider. Qualified for the job, tech sales top performer, looking to get into cybersecurity. 🙏

like

Get FUCKED, WestLaw. I only switched windows to draft a paragraph, not to end my session.

Post Photo
likefunny

What's the maximum CTC at Cognizant for 6yrs exp in Java full stack. Considering current market standard especially for senior Associate role.

like

What HealthTech companies would you recommend to people looking to move out of consulting and have 5+ years of experience? Preferably those that can file for work authorization

Are the reports of the US running out of diesel in the next few weeks accurate? And if so, how will we transport food or anything else from one state to another???

like

What is a typical salary for a Data Scientist at a management level that’s 1 or 2 levels above entry? Looking for insight both within the tech side and tech consulting if possible.

like

I don't know if this is a recent change but I’m seeing postings for junior copywriter/community manager roles. Have these roles always been attached or posted at a junior level? Is this merged role worth considering as someone young in the industry with more traditional intern and freelance copy experience.

like

How many years from SC to M post MBA for GSAPers?

like

Hi Connections,

We have below openings at Salesforce.

1.Associate Technical Consultant (1+ years)
2.Salesforce Developer (1+ years)
3.Salesforce Support Developer (2+ years)
4.Senior Salesforce Developer (6+ years)
5.Salesforce Solution Consultant (3+ years)
6. Business Analyst (3+ years)

Interested people who have strong relavent knowledge please DM me for referral.

like

What are the benefits if I join SG before October? Will I get default yearly hike?

And their cycle is jan to dec or some other months

IAR with 85K in revenue first year in the industry selling proprietary products, no minimum requirements. Thinking of moving to a botique firm that has a wider range of products and open architecture

likehelpful

Freakin @NonEquityPartner on IG 😂

Post Photo
likefunny

Hi Folks..I have joined GDS in last week of June 2021 as Consultant staff
I have got 5% hike recently, I want to know about the appraisal cycle.
Will I be considered in current appraisal cycle.
Also, how much average hike anyone will get after appraisal.

like

Anyone who joined EY recently and received the welcome kit?

like

Hey fishes,

Does EY provide relocation expenses for moving inside same city? From one end to another end? To shift home in other area?

like

Hi fishes,
It's it possible to move from EY India to EY GDS?
What are your thoughts?

like

Could someone explain what finance closing process is? I passed CPA and have audit experience but I don’t really understand how industry accounting cycle works :( What does it mean to close the books? Are they referring to 12/31 deadline? Do all JE have to be recorded within this date? How does one close it?

like

Busy season continues

Post Photo
likefunny

Additional Posts in NYC Advertising

Weekends - what are the best sources / instas / emails that list cool, unique, events or things to do in NYC before they sell out...! Less like Time Out, more like Skint, but price isn’t critical.

like

Hi all! ISO short term sublease (Dec. 27th - Jan. 1st). If anyone knows of anything, would appreciate a heads up! Thanks :)

Any international senior creatives who are on O1 visa ? Need some assistance please.

likehelpful

Salaries for NYC Art Directors? Mid level (2-3 years exp). I know there’s an excel sheet but I just need some quick refs, having a comp review tomorrow.

like

Anyone know who illustrated the Seamless subway ads?

like

Can anyone help connect me to someone who might be searching for a copywriter with a few years of CPG experience? (Originally from MN, looking to network)

How has your experience been starting a new job during the global pandemic?

likehelpful

Which has more listings: Zillow or StreetEasy?

like

Can anyone share what they know about NY Times' T Brand Studio? interested in applying and would love to know what the culture/work is like.

like

Does anyone know who the 401k benefits manager is at VMLY&R NY?

like

Looking for a few highly-motivated partners to start an ad agency with; preferably one in accounts and one in media buying. If that sounds like you and you’re ready to take control of your future, we should talk.

like

Any agencies need a freelance AD?

like

Is streeteasy.com still the best way to find an apartment on the mid to upper east side of Manhattan? I'll be looking for a March move in.

like

Holy cow. Have you seen the new Seamless logo? Talk about killing an iconic brand. (Sorry for the screenshot.)

Post Photo
likefunny

Looking for a reasonably priced sound studio in Manhattan (record, mix, good facility with light sound design).Also - any local agents who rep good v/o talent (union and non)? Double thx. DM if pref.

Does anyone work at Arnold Worldwide in Ny? Anyone work specifically on digital projects? Can you tell me about your digital process and whether or not you think it’s efficient? Are the projects are interetsing/challenging? Well managed?

like

Hello friends, been offline for a while and trying to get a sense what the vibe in the NY market is at the moment? Hiring freezes and everyone is afraid of an approaching recession?

like

Can someone please point me in the direction of some NYC recruiting firms?

Bonus points if they hire international talent (I'm Australia based).

Thank you in advance.

like

Advertising Week Question!
Any events this year? Last year we got to watch Alessia Cara w/o needing to have ticket for Ad Week. Is it worth going to? It’s kinda pricy, but I’m looking to network more

Anyone have any experience with a good executive coach for a challenging personality? Please help! (Looking for a friend. Quite seriously.)

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal