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“Courage” is indie.
You should also ask in the Toronto ad bowl.
Pro
This. A bunch of indies are in Toronto, also with a bunch of mixed reviews. Honesty Leo in Toronto is being led by a knockout CCO right now (Angus Tucker). I’d start there first, personally.
Angry Butterfly
Sigh. Haters gonna hate. Google’s gonna Google:
Ad Age Small Agency Awards: In 2024, Angry Butterfly was named the International Small Agency of the Year (Gold) by Ad Age, a rare global recognition for a Toronto-based boutique.
Strategy Small Agency of the Year (Canada’s Top Agency Award): After taking home Bronze in 2023, Angry Butterfly won the Gold Small Agency of the Year award in 2024, cementing its status as one of Canada's most innovative independent shops.
Enjoy:
Broken Heart Love Affair
Lifelong Crush
Juliet
Memory Creative
Rethink
Courage
Hard Work Club
The Local Collective
Labour Creative
Round Agency
Zulu Alpha Kilo
Will
Citizen Relations (PR)
Mackie Biernacki
Giants and Gentlemen
Arrivals + Departures
Berners Bowie Lee
Fuse Create
Pro
Adding Diamond to the mix. They’ve been on a hiring spree.
As mentioned, try asking the "Ad fish in Toronto" forum. You'll get better answers.
Subjective but from what I know:
Angry Butterfly
Courage (started by old Rethink peeps)
Broken Heart Love Affair
Juliet
Zulu Alpah Kilo
Diamond (picking up stem at least)
123W
You could also check out StrategyOnline.ca creative report card for the best shops.
https://strategyonline.ca/creative-report-card/2025/?cp=company&t=agency