Can you ever be true friends with your creative partner or is your partner just a meal ticket? How do you know if you can trust them…

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Like all great romances, ours began as a friendship (as juniors) which turned into a fling—got drunk one night and cheated on our partners (brainstorming on an open assignment).

Sold the work through and have been married ever since. This month was our 16 year creative wedding anniversary. 🙏

likeuplifting

You’re very welcome. I truly hope you find the same. Or at least a partner who helps make the work great.

uplifting

It’s always hard. Back home (Latin America), I had great partners who I was able to be friends with. Here in NYC, it is so hard. Most writers I’ve worked with are snarky, want all the glory, would present ideas behind my back, etc. I’m starting to think it's a cultural thing.

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I noticed all of my Brazilian coworkers pretty much would only work with other Brazilians.

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I’ve been very fortunate. 13 years with the same partner, and while we haven’t worked in the same place for many years, we talk most weeks and are lifelong friends. Then another partner for 6 years who is also a good friend for life.
There is nothing better.

likeuplifting

You can usually tell after the initial weeks of partnership. I've been lucky that most of my partners become friends.

But I also get the impression from fishbowl sentiments that partnerships seem more transactional. Mostly I think because society has become more me-focused.

I find it really disheartening to read questions on the app about partners dragging the other one down or some weird contention between them.

I never really see my partnerships that way as long as they're good humans.

The bad humans can f off.

helpful

I would love a creative partner to make fun, smart work with. And be friends. That's the dream. Hold on to your ADs, writers. Finding one who is good AND nice, not easy!

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You can’t trust anyone in advertising. My mentor told me when I started this business: you have to do what’s right for you. If you compromise or sacrifice yourself for someone else, you’ll get screwed. This advice has served me well.

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How long have were/have you been partners? There was a husband and wife team at my agency. And I got feedback a couple of times from an awarding winning creative director couple, truly kick ass creatives (the CDs not the ones at my agency who signed their names on the million dollar commercial and contributed nothing and won a zillion awards).

We are friends outside of work, but not bffs. Our lives are different, so it’s hard to sync outside a prescribed event to get together.

I thought my former creative partner was my friend (hung out all the times, went to each others weddings, went on trips etc) until he stabbed me in the back to get a promotion. You might be able to trust your partner, but you never really know.

50/50. Some I still talk to this day. Others I will never interact with again.

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