How far into implementation and execution do you get as a strategist (and what's your specialty). I notice social strategist tend to get way more into the executional portion, even writing copy etc. whereas brand strategy tends to roll off once the briefing process is done. Does brand strategy ever go on shoots or vendor/production meeting and are they responsible for it? Just had an unclear moment where it seemed like I was expected to vet production partners and I didn't realize I should've .

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Not very far. Unless you’re really senior, creatively inclined, and/or the client wants your input on that stuff. Our influence on the creative product comes pre-production mostly

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Social Strategy will always go deeper into execution and that's because social strategy is a "secondary" strategy.

I started my career in social.

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I always went further when I started my career in social. I also had to go to shoots and do a lot more in that social role.

My new role I roll off after strategy presentation and only brought in for help with ideas or problems as they arise. It’s weird. I’m used to being in everything and now I roll off.

I’d ask your manager or colleagues for a clear list of your role on a project or “anything else I need to do before I transition off?”

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