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Not very far. Unless you’re really senior, creatively inclined, and/or the client wants your input on that stuff. Our influence on the creative product comes pre-production mostly
Social Strategy will always go deeper into execution and that's because social strategy is a "secondary" strategy.
I started my career in social.
I always went further when I started my career in social. I also had to go to shoots and do a lot more in that social role.
My new role I roll off after strategy presentation and only brought in for help with ideas or problems as they arise. It’s weird. I’m used to being in everything and now I roll off.
I’d ask your manager or colleagues for a clear list of your role on a project or “anything else I need to do before I transition off?”