I’m a senior planner leading one brand and there’s a new strategist on the team working on a sister brand. They’ve been asking for every strategy deck I’ve made on that brand as an example to go by to inform the thinking/flow on the sister brand. Also because I mentioned it went well with client when they ask. All for sharing thinking w/ the team & I know we feel imposter syndrome to varying degrees, but I also feel like it’s good for planners to find their own voice/style/flow. Thoughts?

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Send the decks. More info is always helpful and you should assume they have the good sense not to just rip off your format without any original thinking

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Agree, have already shared

Its ok to send the decks. At the end of the day even IF they really try to copy your deck style/ structure, let them. Yours (the original) will always be better because they can’t steal your flow of thoughts and that’s one of the most important attribute to have as a strategist 🤟🏻

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Asking you to share decks doesn’t imply that they’re going to copy the flow. I hope they’re asking for decks from other strategists too.

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It’s your obligation to be completely unified and share the decks. On top of that embrace this, collaborate, offer insight, and proofing help, and be fearless. It will work out better for your mental health and much much better for the company. Where I’ve worked it’s absolutely expected this kind of sharing and if you don’t - your out.

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