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Any good books for someone trying to understand the business side of marketing? Just got my review an they're asking I bring more of that MBA mindset to projects I'm on.

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3 off the top of my head, you might have read them (it’s not like MBA programs have secret archives of hidden knowledge): The Design of Business Good Strategy, Bad Strategy How Brands Grow

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All good recs. I would also read Cracked It and keep up with Harvard Business Review.

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Following!

There’s a couple of good ones by Dave Aaker as well. Portfolio strategy in particular comes in mind

Playing to win is great

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