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DM9, a Brazilian agency that is part of Omnicom Group’s DDB network, is withdrawing three of its campaigns that secured significant wins during this year’s Cannes Lions International Festival of Creativity after questions around their legitimacy.The three campaigns are: “Efficient Way to Pay” for Consul, a Grand Prix winner in Creative Data that has already been questioned for a misleading case study; Urihi Yanomami’s “Gold = Death”; and OKA Biotech’s “Plastic Blood.” All prizes, including the Creative Data Grand Prix for Consul, will be rescinded. There are no plans to give the Grand Prix to another campaign.

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Did they do it out of spite? Or because they were sweating?

The other work was fake, too.

Look at the case study videos, lots of AI generated footage. Plastic blood and gold = death legitimately never existed.

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DDB CEO’s post last week celebrating all the wins didn’t age well.

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