do you think getting certificates in different areas of marketing that you are lacking in (google ads/ paid ads, seo strategy etc) are helpful when applying to jobs? i dont have full time, hands on experience in those areas, but am working hard on doing certificates in those particular areas so that way i know SOMETHING about it instead of nothing.

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It's definitely better than nothing. How much better probably depends on the specific job. You're probably not getting a paid role just because you've got a certificate. But if you're applying to a more general position or one you've already got experience in, it could give you a leg up since wearing different hats is the norm in most marketing departments.

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Where are you doing these certificates?

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i have read it can be helpful to have the hubspot digital marketing cert, so i’m going to try that

Learning about things you’re interested is always great and certificates can’t hurt but I don’t think it replaces getting practical experience in those areas. For example, if you could get stretch project at work in that same area, I’d say that is more valuable.

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What about if you are currently unemployed and volunteering with an activist/interest group and a campaign? What are some tasks I should push to be assigned? Thanks!

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