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I don’t think it’s a good idea to stay anywhere for longer than 3-4 years as a creative, unless you’re moving around to different business groups and clients across the agency. Creativity becomes stagnant once it’s on autopilot.
As a junior though, it’s not necessarily your fault that a promotion hasn’t been put on the table. You do have to be proactive about it though, and ask. If your manager isn’t giving you actionable steps to move upwards then it’s definitely time to move on to a place that values growth and investing in talent.
How many years of experience do you have outside of this agency? I’m assuming you want to get senior added to the title?
There are a lot of factors that go into becoming senior, but really the title usually means a CD can trust you to run a large project with very little guidance.
I would start by taking a good look at what you’ve accomplished at the agency in your time there, and see how you’ve grown and what areas you’ve excelled in. Figure out what areas you would like to gain more experience in, whether it’s going on more shoots or mentoring interns or taking the lead on smaller projects or having more client face time.
Once you’ve identified those areas, I would go to your boss and say that you want to discuss your growth at the agency. Talk about all of the great experiences you’ve had, and outline areas you think you need more growth in. And ask for their opinion on next steps and opportunities to show up in a way that proves you’re ready.
Push through that discomfort, it’s not serving you, only holding you back. Whenever I feel imposter syndrome creep up, I think what would the most mediocre ad bro I know do here. Channel that audacity and run with it.
My first instinct would be to question the agency. They are good in not promoting/giving a raise for people who are good.
There is not really a set frequency for me. But there should be a clear trajectory 1-2 years in what the necessary things are for your step up. The criteria is up to them depending on your level + what you can improve.
After you’ve been in your role for 2 years, you should start looking elsewhere. But from an employers perspective, you look like someone who will stick around, which is good.
I guess it depends on your situation and what kind of work you’re making. Most of the fast risers seem to move up every 1-3 years, and the only way to get more money and a better title is to go elsewhere.
Curious to hear from those who think this is a red flag for a candidate rather than the agency
CD1 what if those things are happening but you’re being overlooked?
If you wanted and tried to get a promotion, but didn’t in those 5 years, that can be a red flag. Not sure if you mean a red flag for the agency or when trying to find a new job.
Is that a red flag for me or for the agency?
Yeah I think so. Anywhere from 2-4 years is reasonable. Longer than that makes me think you've hit a ceiling there and will need to move on to advance.
What if - growth is happening but it’s not reflected in the title?
If anything I’d think I was getting a bargain.