Do you use social media to help find participants in your trials? We've never tried this, but are looking into it and wondering how successful you are with your social media efforts. Do you have to pay for ads, or are organic posts good enough?

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We haven't yet but as a consumer I've been seeing more ads seeking out study participants so it seems like it's becoming more of a thing. I assume you'd have to pay for ads though unless you already have access to a huge audience with your organic followers

We haven't yet. I know a lot of companies are, though. I've even seen a few ads myself. My wife works in marketing and says that organic posts don't do anything anymore. If you want to attract attention and reach people, you have to be willing to pay for ads.

We use Facebook and Instagram ads. The response is it's hit or miss. But if you have a little room in your budget, I would suggest trying it.

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