Does anyone else feel like briefs are getting shorter but the asks are getting bigger? I swear I just got one that said “make it viral” and that was it.

likefunny
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Absolutely and that will be the norm for the foreseeable future. All clients are feeling squeezed bc tariffs. That stress trickles down to agencies (aka deliver more with less).

I’m actually just ded inside.

Clients are more entitled and business affairs or account teams have no respect for the creative process of the agency they work for.. people have become too timid or punished for having a fair set of standards and respect for the creative process… no one wants to educate client on how to collaborate and that’s why we get garbage feedback, asked to export project files, break pipelines, waste creative and artist time, and are up until 11p redelivering a 15s olv bc client wants to swap a locked element and BA/ Accounts are too scared to push back.

If you work at my agency literally every brief is a 30 page deck (why god why??)

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Hi Fishes,
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Hi peeps!
Got two offers on the table, who love to hear your advice!

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- Corp Dev analyst role for a listed niche gambling company

The tech job pays 15k more, but from what I can see will be a cluster and super long hours (has EU stakeholders). Maybe a pipe dream, but I want to have a "somewhat" decent wlb while still growing my career toward strategy and finance.

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Fuel prices 🚀

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