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Offensive seems like a bit of a reach to me as well, although they could have avoided any complaints with better creative. If there was some accompanying text a la "Stop lighting your money on fire", I don't think there would be any issue.
People get thrown in jail for tweeting in the UK.
Gee, I don't know, a guy who resembles Bin Laden lighting things on fire. I don't know why anyone would react to that negatively. Seriously, it's obviously designed to troll and trigger. And given the rules and regs in the UK, they probably hoped to get banned. I never heard of the company and now I have. So in that sense it worked.
I’m not offended, but I’m not a part of that culture. I do hate the AI fake looking feel feels kind of rough but no, it’s nothing offensive about this advertisement.