Does everyone on the bowl concur with the concept of pushing a major part of the budget towards influencers/influencer marketing? I surely do, but these numbers (500 million?) sound a little wild! Where is everyone else with this? Especially with AI supposedly being able to replace influencers?

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I personally don’t think ai is going to replace influencers. If anything, I think it’ll make them even more relevant. Just my two cents.

$500 million to buy a successful agency? That is what holding companies do. I’m sure the excel gods said the numbers make sense,

The numbers aren’t shocking to me. The money that passes between the social media influencers and brands is unreal. The only issues that will arise is how fickle fame can be for a lot of them. But for the marketing side, they’ll just move on to the next. Also do not see AI taking away from it anytime soon, may be put to work behind the scenes but highly doubt it’ll take over.

I hate influencers with every bone in my body but they are unfortunately effective

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