“Equitable Skincare”

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I think this is a part of a larger initiative and it looks pretty good. May not translate at POS I’ll give you that. But the equity in dermatology is critical:

https://www.prweek.com/article/1753799/vaseline-redefined-its-purpose-behind-equitable-skincare-all

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I agree that the message and ideals of the project are important. However, A. Most Black people I know already use vaseline and B. Putting Black folks on the label and calling the vaseline diverse because of that doesn't translate great in actual stores.

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Black people have singularly kept Vaseline in business for decades. So this feels low key insulting. I say, pander to the folks who don’t moisturize, y’all been had our dollars! 🤣

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You aren't wrong...

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