Google’s Loretta spot just made me cry at work.

likeuplifting
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And then he was put into an audience “interest: memory enhancement, “Tourism > Alaska”, “demo: elderly”, “in market: floral gifts, tulips” and shown ads for:
1. Luminosity Brain Training
2. Visit Whistler / Epic pass (kinda like Alaska)
3. Trump 2020
4. FTD Floral, Bouqs

funnylike

Ugly crying. Wow, so glad i watched this at home alone before watching at the office / at a party

like

Link please

https://m.youtube.com/watch?v=6xSxXiHwMrg

So do you think it’s the man who has Alzheimer’s and he’s trying to remember details about his beloved wife (in case his mind fails him)? Or do you think it’s that she passed away and he’s trying to hold on to all the details so she’s always clear in his mind? Also, what Google product is this spot advertising? Sorry, I’m not up on stuff. I did like this spot. My dad has dementia, so it felt close to me.

In real life, it’s tbd. I say she passed away.

The ad, however, intends to leave the option open for everyone to relate it to what feels closer to them. It’s not meant to have a specific reason

I see the smart ads copy intern deleted his/her own comment (was above). Good thinking.

Very sweet ad. I got a little wet-eyed too.

What a simple powerful piece. Love it.

What a relatable but powerful human insight to put on google knowing every single preference of yours, and moment of your life, and who is in your pictures, and being able to predict your emotions, now and forever, all over the world.

same.

It’s sweet.

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A lot of thought here: Loretta is really nice. Quintessential CHIAT but done in-house. I hope this technology can help people with Alzheimer’s. The real question is, is the tone right on this stage?

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