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Half the ads could have worked, if not worked better, without star power. Can we start a non celeb ad Super Bowl 55?

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Not really about if they work or not. Now days it’s about mass appeal.

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I think the Discover ads could have been written instead of using found footage. Genesis with Chrissy Teigen and John Legend didn’t need them. The Audi spot as is didn’t need Maisie Williams. If you have her use her! The coke energy spot also could have worked without Jonah Hill and Martin Scorsese, again because they didn’t use their personalities. Any two celebs could have been plopped in. Little Caesar’s didn’t necessarily need Rainn Wilson. I think that any commercial that, when concepted, had a list of celebrities that they could use, probably could have done without.

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Yup. Coke Energy spot looked like Jonah and Martin came in last minute. Concept was really fun, but Scorsese ended up overshadowing it.

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Youre right, I would just point out thats another reason Bill Murray Jeep was my favorite. Wouldnt have worked without him.

Murray isn’t s celebrity. He’s a God, so that doesn’t count. I agree most spots leaned on celebs way too much.

Totally agree! There were a handful of spots that had a good concept and were overshadowed by the celeb.

Which ads do you think would have been better without celebs?

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