Has anyone here made a shift to a completely advertising-forward role? There's an agency I really want to work for, but it seems they just laid off almost their entire marketing team.. so clearly there's nothing there for me. But this place, and the fact that I have some friends who work there, are making me consider a shift. What were the biggest similarities and differences in marketing vs advertising?

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Never made that jump myself. Closest I've come is running paid ads on Google and Meta, which isn't anywhere close to the same thing as real ad agency work. What's the pay like? That'd be the determining factor for me.

I’ve made that shift from marketing to an advertising-focused role. One piece of advice is to really embrace the faster pace and campaign-driven mindset. Things move quickly, and results are measured often.

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