Hello fellow CDs I would love your advice about a (classic?) challenge that I am facing. I’m a copy CD and so usually get along well with more jr and sr copywriters - but recently I’ve had two separate projects where the copywriter just wouldn’t give me what I need. They’re not doing their work. I keep following up but it doesn’t seem to amount to much. I feel really annoyed but also realize that I am the common denominator here… what do you do in this type of situation?

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Have you not heard about chatgpt? Mention it to them and they will probably shit themselves as who wants to loose their job to AI?

likefunny

I was in a similar situation a couple months ago with a team. Both of them did not communicate well at all.
-I gave feedback, they did not make the changes.
-I would ask questions on Slack, they would not reply.
-in the meetings, they would make it seem like they heard everything and understood and would reassure me that it would be light work and easy for them to get done. AND THEN IT WOULDNT GET DONE.

So, I scheduled a meeting with just me and the two of them. And I basically played the angry parent role in the meeting. 🤦‍♂️ I said something like, “I’m going to tell you what I’ve been seeing from my perspective, and I just want you to listen.” And then I ran through what I thought was a very obvious and normal agency protocol process of how these checkins and feedback and edits need to go, who is responsible for what, and what my expectations were. And then I WISH I had ended it there. And I WISH I could have calmly asked if they had any questions… and offered up some reassurance that we’d get back on track.

But I was too deep in angry parent mode and did the whole “is that clear?!” ending.

Don’t make my mistake.

likehelpful

Thank you for sharing this!

So is it a matter of communication? Maybe it comes down to giving them a deadline and making it clear that if the work isn't done by then you will do it yourself?

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So you can't move forward with your role until you get that content from them? Have you talked to your manager about this?

Give the job to someone else. Someone you know who delivers consistently. Then you’ll know if it’s you or not.

^ This is a scare tactic. Sometimes it works pretty well. Sometimes it doesn’t.
Bring on a new writer to the project (temporarily) and just start tasking them BOTH with the same assignments. Your current writer might get scared and get the message or they might get angry and just shut down. It’s worth a shot.

Did you sit down with them and share your perspective then ask how you can get the work to where it needs to be? Too many creative leaders walk on egg shells and avoid conversations until everything is a mess. Or, pull passive aggressive moves like pulling the work without telling the person or doing the work themselves. Sit down, be open, ask questions, keep it constructive, this has always worked for me

Fire them.

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