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All the big shows have radio/audio categories. But those may feature work that is broader and more experimental than traditional radio spots.
The Mercury Awards in the U.S. are about pure broadcast radio ads. It’s designed to promote that medium and I wouldn’t be surprised if the org behind it had statistics about its effectiveness.
Thank you. That’s super helpful and thanks for pointing me in the right direction!
Radiocentre and Media in Focus have some good stats but they are a tad old - circa 2016/7.
System1 x Listen Up x Radiocentre have recently released a report on best practices and some findings.