Hello Fishes 🐠🐟

Need a bit of help please. Trying to get up to speed on all things radio/audio for a potential campaign and creative route.

Does anyone know of any reports for radio effectiveness and any best practices?

Is there an awards site with case studies and examples?

Also does anyone have experience with setting up a temp station / program or partnering with a radio station - any tips or watch outs?

Thanks in advance!

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All the big shows have radio/audio categories. But those may feature work that is broader and more experimental than traditional radio spots.

The Mercury Awards in the U.S. are about pure broadcast radio ads. It’s designed to promote that medium and I wouldn’t be surprised if the org behind it had statistics about its effectiveness.

helpful

Thank you. That’s super helpful and thanks for pointing me in the right direction!

Radiocentre and Media in Focus have some good stats but they are a tad old - circa 2016/7.

System1 x Listen Up x Radiocentre have recently released a report on best practices and some findings.

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