In-House Creatives

Hey anyone work in house for a brand? If yes how do you work with the brand team? Is creative a part of the brand team or works along side it? I’d love to hear!

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At Wayfair we have marketing which owns media spend and channels (were primarily doing direct response work, regardless of channel) We have brand development that owns the brand, what it stands for and how it’s perceived, and we have creative. We all work together. Sometimes creative deliverables come directly from marketing and other times from the brand team.

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We work along side brand and advertising team. We are part of the extended family but creative is its own team comprised of art, copy and traffic

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