A former client director colleague has gone in-house as CMO. They are now asking me (currently ECD) to join and set up an agency-like creative team to up-level everything from brand to sales materials. It's a good mgmt opp and good creative is a definite possibility, but I'm conflicted. Aency BS would be nice to step away from, but I think I'm still bought into the notion that agencies are superior and in-house is where washed-up creatives go to die. Any regrets from those that made the jump?

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No regrets at all. As long as the CMO wants good work, and you both agree on what good is, you’ll do good work. And if you can show it/share it/enter it into awards, you’ll be fine.

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Be careful. Before you make any commitments or give your two weeks I would get as clear a picture of the situation as possible. I was in the same situation and took the jump only to discover that I had neither the budget or decision-making ability to "Build My Own Team" the way I was promised. I also highly recommend negotiating a very large parachute if things don't work out.

so, did you take the job? if so, what can you tell us about your experience?

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