Some companies just aren’t built to have in-house creative teams. I know because I landed at one.

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That sounds tough. Do you have any creative leadership that you report into, a CD or ECD? Or is it all on you?

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We have a leadership group, and they are doing their best. Their bosses have been the ones gumming up the works when it comes to approvals for both work and supplies.

I understand that In-house moves differently than agency life. In time we may prove ourselves as a “value add” to those above and they may get better at helping us help them. But I don’t know if I have that in me. Working really hard to do mediocre work that will - in the end make my book look worse if I try to post it, is really disheartening.

My thought is that sometimes things are not meant to be. Instead of trashing their AORs and staring an in-house group, it might be a good idea to find better ways to work with their agency partners.

What are the issues?

My hardware is taking forever to order/receive/install. Software took an act of god in the first place. Internal stakeholders are resistant to any form of process (Playing account, creative and PM is wearing thin) or timeline. And they expect me to do the same job as their old agency. I’m doing my best with what I have, but I’m thinking this is a 1 year tour of duty.

I’m trying to get people to fill out briefs and tell me their objectives, but mainly I’m hunting down stock photos and putting them into templates with headlines that sound like inspirational posters. I’m also pulling more late nights on average than I was in ad land.

I’m hoping the economy sorts itself out in a year and shops start hiring again.

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Hey what’s people’s experience with performance advertising for brands? Do you come up with multiple ideas for reaching out to new customers?

I started my in-housing adventure only a few months ago but I’m already feeling so much momentum and potential in this space versus the vibe I felt agency side, which was constant fear and anxiety.

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I’m a producer - interested in working for a brand and getting out of the agency world. Any advice how to find those opportunities and make myself marketable? I’m in a secondary market.

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How long (honestly) will it be before agencies start hiring again? I’m looking to get off this ride.

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