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I saw that with a few CWs, they seem to assume their ideas are better since they are the ones writing them. Or they just want to say that they lead you so they will get closer to a promotion. And they loove to disrespectfully consider ADs as graphic designers, pretend they are not understanding their ideas and just have them executing, while thinking of them as less relevant creatives. How about you start writing your own ideas, they can tweak your copy and then the CD nixes them if they don’t like those? I think it’s worth proposing this to them and take all they do with a grain of salt.
That’s one way to do it. I think I wouldn’t do it on every idea.
It’s the writer’s job to write things up. But, what you could do is ask what she doesn’t like about the idea. Then, have her articulate it. Workshop it with her and be open to it being a slightly different, ideally stronger, idea.
It shouldn’t be you presenting ideas to her and her presenting ideas to you. It should be a collaboration.
You each have your loose thoughts. Then, you build on each other. You say your piece. She builds on the part that resonates with her. You build on what she says. Ideally, the ideas that are brought forward aren’t yours or hers. They’re both of yours.
So, maybe suggest that you both come with less thought out ideas. Thought starters to get both of your minds going. She’s not your creative director. Telling you yes or no isn’t the way. Saying “yes and” will get you both to better ideas in the long run.
I agree with ACD1 - maybe I'm old school but I believe in sitting down to concept together, can bring in some insights or even just start from scratch. It's a good way to start to build synergy and understand how each person works. Plus you both have ownership of the ideas. I know it can be challenging to block off time, but it tends to lead to better work.
Makes me sad that this is now considered old school. It’s how I’ve always done it and it feels rarer and rarer these days. At least with the last few ADs i’ve concepted with.
Sounds like most of my ADs. No advice but just here to say…been there.