Hi everyone, I just moved from West Africa to California after 12 years as a Digital Marketing Manager in a telco. My work focused heavily on organic social media campaigns, strategy development, coordinating agencies for content creation, paid ads etc. Now that I’m here, I’m trying to understand how digital marketing is typically done in the U.S. What areas do most teams focus on, specific channels, tactics, or KPIs? Would love to hear your perspectives, tips and experiences. Thanks.

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Congrats on the move! I love the way you're approaching this question. We often do a lot of work with social media (paid ads in particular) and email campaigns. I would say that the big focus for most teams is making content reach measurable and then incorporating that data into future campaigns.

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Got it. Thanks.

It depends if you end up at an agency they’re going to change from month-to-month and pick the metrics that make them look best to their clients. It’s kind of shady. If you work directly with a brand or organization you will have to base it on what their priorities are. Usually they care more about ROI than anything else.

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Thanks. Very insightful. My company never cared much about ROI so long as the box was ticked and campaigns were live , they were happy.

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