Hiring managers on the marketing side: do you prefer to see marketing portfolio link from applicants?

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Agency side, sure, it’s nice.

Client side, absolutely not.

Why absolutely not?

I’ve worked both and have a portfolio. Most hiring managers have appreciated seeing case studies and additional background.

I’ve been on the client side for a long time and I’ve interviewed a lot and I’ve only been asked for a portfolio like twice. I’ve never asked for a portfolio as a hiring manager either.

What would be the most important factor you’d look into the applicant’s resume and/or cover letter?

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I would say there are probably very few times you will have to show your portfolio. I have been on the client side for a long time as well and I have only had to show my portfolio one time and I think that was for one of my very first roles that I ever landed.

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