How can you motivate your market research team to do better? I believe coming up with a brilliant campaign takes in-depth insights from stellar research but I feel my team is always lackadaisical.

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That can be tough. Good research requires more than collecting data, it can take some intuition or finesse in knowing what will matter or what will have impact. If the team doesn't seem particularly inspired or intuitive, perhaps it's possible to fire them up somehow. It's easier said than done, but if you can relate to them in a way that will get them to dig deeper and with some insight or intuition, that would be the way forward.

I think you need to set some expectations and offer some feedback at different stages of the research. Offer guidance on where to dig further, what channels you want to research, and outline some specific research questions. Ask for frequent updates, this will keep people on track

Give them inspo on the type of work/strategy you are looking for. Do this once a month.

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